You don’t need us to remind you how expensive Super Bowl ads are – once per year, Americans gather to play judge in the high stakes game of “please remember our brand in 60 seconds or less.” Advertisers know the pressure is on: what’s the point of laying out all that...
Comfort is a prized commodity. We love to be comfortable. We pay a premium for a little extra legroom on flights, and splurge on all-inclusive resorts and spa packages. The success of Crocs is a case in point: we certainly don’t buy them for their aesthetic...
Nobody likes to be told what to do. But as it turns out, we love to be subtly directed to make choices. I’m referring to the art of the “nudge”, a term coined by economist Richard Thaler and legal scholar Cass Sunstein in their book Nudge: Improving Decisions...
Using humor in advertising can be very effective, and is quite popular. Today, one out of every five ads uses humor — but why does it work? At SPARK Neuro, we’ve studied thousands of ads while scanning people’s brains and nervous system response and have learned a lot...
“We’re on the same wavelength.” It’s a familiar cliché: we’re feeling “in tune” with one another, thinking the same thing; I’m metaphorically “picking up” what you’re proverbially “putting down”. Loose talk with no basis in...
The Charleston Chew transports me to my childhood. Growing up in 90’s coastal California, this 1920’s anachronism was sold only at the independent pharmacy near my house. That pharmacy also happened to have the best local parking lot for skateboarding. I spent...
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