SPARK Neuro in the News
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The Neuroscience of Picking a Presidential Candidate
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Does the term "climate change" need a makeover? Some think so -- here's why.
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Time to Rethink Neuromarketing; It's No Longer Just Sanke Oil
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What Neuroscience Can Teach Us About the Mascots We Love and Hate
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"Why You Liked (Or Didn't Like) That Super Bowl Commercial
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This breakthrough technology measures your attention and emotional response to content"
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Nike’s ad with Colin Kaepernick has been polarizing, to say the least.
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“The algorithms take a mess of data that’s meaningless to the human eye and turn it into something [a marketing executive] can just understand...”
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The experiment might be the closest the country gets to an explanation of this crazy presidential campaign without dissecting a brain.
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The new contextual ad targeting works, study says
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Brand Alchemy: A Conversation With Artist Of Science Spark Neuro’s Spencer Gerrol
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Technologists are creating artificial intelligence to help us tap into our hummanity. Here's how (and Why)
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Can Neuromarketing Caonnect You to Consumers at a Deeper Level? Q&A with SPARK Neuro's CEO, Spencer Gerrol
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Biometric Study Reveals Link Between Emotions in Entertainment Content and Brand Value
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Brain-tracking Startup Backed by Will Smith Begins Political Mind Reading
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Will Neuromarketing Drive 2020 Campaign Outcomes
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SPARK Neuro Catapults Neuroanalytics Industry into New Fronterier with Investments in Advanced Technology
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Why Your Brain Doesn't Register the Words Climate Change
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I Asked A Scientist Why I Can't Stand ASMR Videos
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The Science Behind Why Adorable Babies and Puppies Make People Happy
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"Cutting Edge Neuro-Technology Helps Fine Tune Ads For This Year's Super Bowl"
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Exploring How Neuroscience Can Affect a Marketing Strategy
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The 20 Best Productivity Hacks, According to experts
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Gillete stirs controversy with ad that seems planned for Super Bowl but isn't
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Rewiring Storytelling: Neuroanalytic Brand Boosting From The Startup That Predicted The Trump Win
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"[Taylor Swift's] message was targeted perfectly to encourage action."
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Having an insight into the human mind is an incredibly powerful tool
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"Simply put, persuasion cannot occur in the absence of emotion."
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"We bring brands, studios and other content creators an unmatched ability to know whether or not their content will succeed."
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"We are able to really diagnose the effectiveness and engagement levels with the content people are putting out there."
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Spark knows what you really think about that ad.
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Audience Engagement Startup Spark Neuro Raises $13.5 Million Series A
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Thiel Capital led the [Series A funding] round, and was joined by...Will Smith and Michael Eisner’s Tornante Company.
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[Spark Neuro] measures efficacy...'to see exactly when people are engaged and when they are not'.
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Spark Neuro raises $13.5 million for AI that processes ad viewers’ emotions
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"We’re proud to have support from industry legends Michael Eisner and Will Smith as we grow."
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"People have referred to us as a ‘lie detector on steroids'.”
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"People may say they feel strongly about one candidate, [but] their brain can tell a much different story"
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Spark findings reveal that Trump remains the clear winner in captivating viewers.
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How Neuroscience Can Help Improve Mobile Marketing
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