Blogs
Read about what’s on our brain…
Fighting Bias Through Advertising: The Case of Working Mothers
A SPARK Neuro X Advertising Week Collaboration There was a time, not so long ago, when being mother meant staying at home. (Not to mention doing all the cooking, cleaning, and caring for children...all while looking stylish). Not anymore. *wink* Today, more women are...
The Pitfalls of Self-Report (Or, Why Focus Groups Fail Us)
What is self-report? Self-report[1] is just what it sounds like: when someone reports or tells you about him or herself. Ask a person what they think, do, or believe, and what you get back is self-report data. Self-report data comes from several different methods,...
Are athlete endorsements worth it? The answer may surprise you.
For professional athletes, endorsing brands and products is a second full-time job—and it sure can pay like one. Patriots QB Tom Brady makes nearly half of his income through endorsements, while NBA star Lebron James gets 60% of his income that way. (For tennis icon...
Fighting Bias Through Advertising: The Case of Working Mothers
A SPARK Neuro X Advertising Week Collaboration There was a time, not so long ago, when being mother meant staying at home. (Not to mention doing all the cooking, cleaning, and caring for children...all while looking stylish). Not anymore. *wink* Today, more women are...
The Pitfalls of Self-Report (Or, Why Focus Groups Fail Us)
What is self-report? Self-report[1] is just what it sounds like: when someone reports or tells you about him or herself. Ask a person what they think, do, or believe, and what you get back is self-report data. Self-report data comes from several different methods,...
Educational Videos
The Effects of Emotions on Attention
The Effects of Choice on Decision Making
Webinars